9 Classical Paintings Transformed Into Brilliant Anti-COVID AD Campaign

Not many people today are into classical art, where the artists poured their hearts and souls into the vision of the world and actually knew how to paint. If you ask me, we’re reverting back to the stone age cave drawings little by little. But have no fear, all is not lost! During the quarantine, people’s creative ideas are starting to bounce around more often, and some of those creations are worth their weight in gold. Lucky for us, megabytes are weightless but we can still appreciate the effort and concepts. So this one creative agency in Ukraine, called LOOMA, had a fantastic idea: what if we combine popular classic paintings of the old masters with the most topical theme of 2020 – COVID19?

The Ministry of Culture in Ukraine liked this combo so much that they officially endorsed the agency’s initiative and started the “Art of Quarantine” ad social campaign earlier this month. If you look at the artwork itself, you’ll immediately see why it went viral. It’s all about being #relatable. And a bit of controversy.

Now let’s take a look at those masterpieces, shall we?

1. Here is Salvi’s Praying Madonna wearing rubber gloves. Some people actually think that this and some other concepts are sacrilegious. One can only wonder why.

2. Raphael’s Young Man knows that washing hands can save his life.

3. You can imagine how certain people would react to seeing Jesus in a mask.